Birth & Family Fair 2025
Hosted by Blossom Birth & Family in partnership with the Oshman Family JCC
The Bay Area's Premier Non-Profit Fair for Expectant and New Parents!
Saturday, May 17, 2025 from 10:00am-1:00pm
at OFJCC in Palo Alto (Cultural Arts Hall - Bldg F)
One Family Ticket is $15 and admits your immediate family. (No need to register each family member individually).
Register AND Attend!! Check in at the event to get a $15 off discount code towards any Blossom offering!!
The goal of Blossom Birth's Annual Family Fair is to bring expectant and new families together and to connect them with professionals, small companies and organizations who can help them have a successful pregnancy and parenthood journey.
Exciting Topics & Guest Speakers!
"Rethinking Infant Vision Care: A Better Start for Every Child"
by Dr. Jochen Kumm and Dr. Jan Rydfors
10:30-11:00AM
Most infant vision care today relies on the red reflex test, a basic flashlight exam done during well-baby visits. Unfortunately, this method often misses serious retinal conditions present at birth. As a result, about 8% of children are first diagnosed with irreversible vision loss when they start school—well past the window for effective treatment. Pr3vent offers a better solution: a safe, 5-minute retinal imaging exam performed within the first 6 weeks of life. The images are reviewed by top retina specialists and supported by a 99.9% sensitive AI system. This approach detects nearly all vision-threatening conditions, 97% of which are treatable when found early. Over 338,000 babies have safely undergone retinal imaging in clinical and research settings. While not yet covered by insurance, the exam is available at leading clinics like Stanford and Freyja for $400. Parents gain peace of mind, and babies gain the best chance for healthy vision and development. Dr. Jochen Kumm and Dr. Jan Rydfors will present this new standard of care—combining innovation with deep experience in newborn health.
Jochen Kumm, PhD
Founder/CEO of Pr3vent INC
Jochen Kumm, PhD, is an accomplished leader educated at Harvard and Stanford and decades of experience at the the Human Genome Project, Roche Pharmaceuticals, Stanford University, IBM Research, Veracyte, where he led programs and teams that transformed diagnostics, genomics, and healthcare accessibility. Formerly the Director of Biomaths at Stanford's Genome Technology Center and Head of Healthcare at IBM Research Africa, he is a serial entrepreneur and innovator. His current focus is on developing AI systems that enhance clinical decision-making with predictive, clinically actionable insights, and supporting healthcare professionals and researchers.
Jan Rydfors, MD
OB-GYN, Freyja Clinic
Jan Rydfors, MD, is a Stanford-educated OBGYN renowned for his pioneering contributions in functional medicine and inflammatory reproductive health. With clinical accreditation at Stanford, UCSF, and El Camino Health, he leads and operates the Freyja Clinic in Silicon Valley, providing advanced care and personalized reproductive health and infant care. Dr. Rydfors is a sought-after expert in reproductive health and pregnancy, is a trusted advisor for healthcare startups, and holds advisory board positions in women's health efforts, leveraging significant influence and expertise in the field to provide better care.
What types of businesses and services can I expect to see at BFF?
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Pr3vent INC (newborn vision screening)
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Kaiser Permanente (health and maternity care)
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Palo Alto Community Child Care (child care and education)
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Treating the Whole Child/Freyja Pediatrics (integrative and general pediatrics)
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Nursing Mothers Counsel (breastfeeding support and education)
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Audrey Anne Photography (family photography)
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Golden Gate Parenting Solutions (birth and postpartum doula, and more)
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Thrive Doula Solutions (postpartum doula)
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FIT4MOM Silicon Valley Central (prenatal and postnatal fitness & community)
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Upma Sharma Photography (family photography)
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Lupine Counseling (perinatal therapist)
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Vedic Wild Ayurveda (postpartum doula, ayurvedic bodywork, family meal delivery)
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Peninsula Integrative Medicine (functional medicine, acupuncture, naturopathic medicine)
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JFCS/Center for Children and Youth (nonprofit, family and children services)
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Lauren Streb Coaching (coaching)
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Kocharhook Enterprises, Inc. (RN, postpartum doula)
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Cradle and Coos (birth and postpartum doula)
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Bay & Beyond Sleepy Time Solutions (postpartum doula and sleep consultant)
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Village Postnatal Retreat Center (postnatal retreat and recovery)
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Ayuwise Ayurvedic Counseling (ayurvedic counselor)
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MissPoppins (parenting professionals directory app)
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Malama Health (perinatal provider & maternity service directory)
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Nurture Your Nest (birth doula and financial coaching)
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Tiny Feet (birth and postpartum doula)
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Baby Moon Adventures/Doula by Mari (babymoon planning, birth & postpartum doula)
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PreSchool Family (child care, early childhood education)
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At Ease Flexcare Solutions (domestic care/help staffing services)
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Anthony Thornton Photography (family photographer)
Glimpses from the past event
All providers are independent contractors who pay for a listing on Blossom's website. Interviews, background checks, and referrals from former clients are strongly suggested before engaging any professional for work in your home or with your family. Blossom does not conduct background checks, does not endorse any particular provider, and is not responsible for provider actions.
Contact deana@blossombirthandfamily.org for further questions.
If you're a professional/business that would like to have a vendor table at this event, please contact Deana for questions.
A huge thank you to our sponsors for this year!
Where to Find Us
Oshman Family JCC - in the Cultural Arts Hall (Bldg F)
3921 Fabian Way | Palo Alto, CA 94303
Please pull in at 3921 Fabian Way, Palo Alto, CA 94303. Enter the right lane and pull up to the Security Booth. Tell them the reason for your visit. From there, you may proceed into the garage. You will find parking in Aisles C, D, E, F or 1, 2, 3, 4.
*BFF is a fundraiser for Blossom Birth Services, a non-profit organization (EIN #77 0506942). Since 1999 Blossom has served new and expectant families in the Bay Area by providing resources and services for a healthy, informed and confident pregnancy and parenting journey. Blossom does NOT endorse or take responsibility for information presented by speakers, sponsors, exhibitors and other participants at the Birth and Family Fair.